THE TOP 5 CORE THINGS YOU NEED TO KNOW ABOUT YOUR IDEAL CLIENT IN 2023

1. Core Values and Motivations
What desired outcomes drive their priorities? Know what emotionally moves them. This will help you share stories and content that are relevant to what your ideal client wants – beyond the surface level answers.

2. Pain Points and Challenges

Where are they hurting the most today (in business, health, relationships, life, etc.)? Relieve those frustrations through your marketing, messaging, offers, and deliverables.

3. Buying Decision Making Process

How do they assess options to determine what is worth investing in? Cater to their evaluation criteria. When you know how they make their decisions, it will inform your customer journey.

4. Objections and Reluctances

What points typically prevent them from moving forward? Remove those barriers. Think about what solutions would help them to overcome their hesitations.

5. Communication and Marketing Preferences

What messaging frameworks, tone, or evidence type open up possibilities for them? Reflect those elements in your communication with them.
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